How high is the profit on glasses?
Date：2016-04-13 17:08:08 Hits：331
Glasses industry profits this topic has been high, more and more people began to pay attention to. Recently, in 2005, an article entitled "uncovering the dark profits of the spectacles industry" was again red on the internet. Small make up the content of the article made the following summary for reference:
According to a teacher who has worked in the optical shop for many years, Fu said that the profit of the general optical store is 300%, and the highest profit can reach more than 800%. The authenticity of the data for the table, the paper pointed out that the source of glasses shop profits are the following:
&ldquo, &rdquo and “ discounting; ” substitution;
The article said, after the discount shop glasses, consumers can also get lower prices through counter-offer. But during this period there is a black box operation: if the customer chooses the better lenses, they will change it to a worse one; if the customer chooses the lens of poor quality, they will change it to a worse one.
One from Zhejiang Wenzhou glasses industry boss is usually claimed: purchase price to 100 yuan between frames in 10 yuan, the sales price between 50 yuan -600 yuan; each purchase price within 10 yuan between glass lenses, it is priced at 15 yuan -60 yuan, while the purchase price of a piece of domestic resin 15 yuan for each pair of -20 yuan, the lowest price of imported resin sheet is 30 yuan -80 yuan, but usually sold for 60 yuan -800 yuan. In order to raise the ' of glasses; ' worth; some of the optician spent a lot of money on the renovation of the optical shop, while also equipped with exquisite packaging glasses. That is to say, the higher their discount cry, the greater the moisture in the price.
Two: “ Yang blood ” glasses become “ selling point
The article says, glasses shop often will domestic production of glasses to “ foreign descent ” as a gimmick to sell to consumers. The quality of these glasses is not necessarily up to standard, but the price is not low.
Three, &ldquo is “ ” promotion; will be expired, get rid of as soon as possible the solution of
It is said that one in the eyewear industry 10 years opticians introduction: discounts contact lenses are generally faster than the shelf life of the product. Since many students are choosing contact lenses, they say they usually consider the price of glasses, while ignoring the shelf life, allowing businesses to take advantage of them.
After reading this article, many consumers feel that they have been deceived, and others feel that the price can not be single from the supply price and commodity prices to see earnings. Two voices argue endlessly. Which one do you support?
Party A: glasses store profits, Party B: optical shop is a conventional operation.
A: according to 9*9*9 rules, the glasses industry is profiteering, from the factory price, to agents, glasses shop, and finally to the consumer, the price of each level basically according to nine times the price go up, and local strong glasses industry cannot cross regional shipment to check violation of trade rules will be the problem.
A two: now buy glasses, first of all, style, followed by the price. Many businesses are moving, that is, 50 percent off, how many return, in fact, after 50 percent off down, its gross margin is still more than 200%. Suggest that you buy glasses do not listen to businesses in the day horse open boasting, do not think that a high price good, cost more than 20 yuan will increase 500 businesses. In general, it is a long way to go for the industry to develop in a healthy and conscientious way.
Otsuichi: invest in a 120 square meter store glasses shop, spend 900 thousand yuan, is still in town, rent ten thousand 51 months, the monthly turnover of 60 thousand employees, three salary fifteen thousand, one month down out living expenses can save $10 thousand a year, will also buy ten, machine processing. Where do business is only a pair of glasses how much money? Is a month down but also how much money is earned, and consumers with a pair of glasses to wear at least 500 yuan for 2 years, and not every month consumption, where the high profits, with a few glasses we can a
B two: Optometry fee (not only a simple degree of inspection, including visual function inspection 21), processing fees (domestic machine and import machine), these two add up, simple, at least to receive 50, complex 150 above. These two items have been included in the glasses you bought. Don't always say how much the glasses cost and how much they sell you.
B: three pair of glasses can not just look at the lens frames to calculate the price of profit, the cost also includes the cost of glasses, glasses manufacturing equipment tools, retail leasing, various taxes and fees, advertising, and sales, its profits are not more than 3 times, such as less than the profit rate, which is difficult to store this survival. I opened the optician's shop and I'm not open now. I don't approve of profits that everyone high profits, profit down
B four: if the real glasses shop all really are closed! You have to cry in it! The spectacle itself has a certain particularity to taking medicine half! Fitting a pair of glasses to go through a lot of processes: glasses optometry services, consulting, grinding, try to adjust customer service, maintenance, cleaning and maintenance check regularly,! These processes need to spend some manpower and material resources, these are attached additional value in a pair of glasses on! Don't even say it still has a certain professional and technical! Most people only see the value of his production, from no one see it reflected in the value of if all the glasses shop! Go online to sell, can reduce the cost! But a pair of glasses from you to put in your order cycle on the face of the glasses will extend a lot of timeYou should go to the hospital queuing, optometry, optician orders. What is the basic line of customer service are not! You off the nose, wearing uncomfortable frame deformation to solve their own! This is a fully competitive market there is no monopoly, the national market for the trend, the price is not even a word. There is the rationality of
!
B five: This glasses profiteering problem has been said for decades, every year will come out to fry, the products are calculated according to material, are worthless. Come to think of it, since it is a profiteering industry, and there is no limit to what access, then there will be a lot of capital into profit, if there is a market full of competition, the existence of profits in the market will not earn money? There are people? Constitute the cost structure of each industry are not the same, who do more investigation and suggestions the costs are figured out. Personally, the market is openCan profiteering exist?
According to a teacher who has worked in the optical shop for many years, Fu said that the profit of the general optical store is 300%, and the highest profit can reach more than 800%. The authenticity of the data for the table, the paper pointed out that the source of glasses shop profits are the following:
&ldquo, &rdquo and “ discounting; ” substitution;
The article said, after the discount shop glasses, consumers can also get lower prices through counter-offer. But during this period there is a black box operation: if the customer chooses the better lenses, they will change it to a worse one; if the customer chooses the lens of poor quality, they will change it to a worse one.
One from Zhejiang Wenzhou glasses industry boss is usually claimed: purchase price to 100 yuan between frames in 10 yuan, the sales price between 50 yuan -600 yuan; each purchase price within 10 yuan between glass lenses, it is priced at 15 yuan -60 yuan, while the purchase price of a piece of domestic resin 15 yuan for each pair of -20 yuan, the lowest price of imported resin sheet is 30 yuan -80 yuan, but usually sold for 60 yuan -800 yuan. In order to raise the ' of glasses; ' worth; some of the optician spent a lot of money on the renovation of the optical shop, while also equipped with exquisite packaging glasses. That is to say, the higher their discount cry, the greater the moisture in the price.
Two: “ Yang blood ” glasses become “ selling point
The article says, glasses shop often will domestic production of glasses to “ foreign descent ” as a gimmick to sell to consumers. The quality of these glasses is not necessarily up to standard, but the price is not low.
Three, &ldquo is “ ” promotion; will be expired, get rid of as soon as possible the solution of
It is said that one in the eyewear industry 10 years opticians introduction: discounts contact lenses are generally faster than the shelf life of the product. Since many students are choosing contact lenses, they say they usually consider the price of glasses, while ignoring the shelf life, allowing businesses to take advantage of them.
After reading this article, many consumers feel that they have been deceived, and others feel that the price can not be single from the supply price and commodity prices to see earnings. Two voices argue endlessly. Which one do you support?
Party A: glasses store profits, Party B: optical shop is a conventional operation.
A: according to 9*9*9 rules, the glasses industry is profiteering, from the factory price, to agents, glasses shop, and finally to the consumer, the price of each level basically according to nine times the price go up, and local strong glasses industry cannot cross regional shipment to check violation of trade rules will be the problem.
A two: now buy glasses, first of all, style, followed by the price. Many businesses are moving, that is, 50 percent off, how many return, in fact, after 50 percent off down, its gross margin is still more than 200%. Suggest that you buy glasses do not listen to businesses in the day horse open boasting, do not think that a high price good, cost more than 20 yuan will increase 500 businesses. In general, it is a long way to go for the industry to develop in a healthy and conscientious way.
Otsuichi: invest in a 120 square meter store glasses shop, spend 900 thousand yuan, is still in town, rent ten thousand 51 months, the monthly turnover of 60 thousand employees, three salary fifteen thousand, one month down out living expenses can save $10 thousand a year, will also buy ten, machine processing. Where do business is only a pair of glasses how much money? Is a month down but also how much money is earned, and consumers with a pair of glasses to wear at least 500 yuan for 2 years, and not every month consumption, where the high profits, with a few glasses we can a
B two: Optometry fee (not only a simple degree of inspection, including visual function inspection 21), processing fees (domestic machine and import machine), these two add up, simple, at least to receive 50, complex 150 above. These two items have been included in the glasses you bought. Don't always say how much the glasses cost and how much they sell you.
B: three pair of glasses can not just look at the lens frames to calculate the price of profit, the cost also includes the cost of glasses, glasses manufacturing equipment tools, retail leasing, various taxes and fees, advertising, and sales, its profits are not more than 3 times, such as less than the profit rate, which is difficult to store this survival. I opened the optician's shop and I'm not open now. I don't approve of profits that everyone high profits, profit down
B four: if the real glasses shop all really are closed! You have to cry in it! The spectacle itself has a certain particularity to taking medicine half! Fitting a pair of glasses to go through a lot of processes: glasses optometry services, consulting, grinding, try to adjust customer service, maintenance, cleaning and maintenance check regularly,! These processes need to spend some manpower and material resources, these are attached additional value in a pair of glasses on! Don't even say it still has a certain professional and technical! Most people only see the value of his production, from no one see it reflected in the value of if all the glasses shop! Go online to sell, can reduce the cost! But a pair of glasses from you to put in your order cycle on the face of the glasses will extend a lot of timeYou should go to the hospital queuing, optometry, optician orders. What is the basic line of customer service are not! You off the nose, wearing uncomfortable frame deformation to solve their own! This is a fully competitive market there is no monopoly, the national market for the trend, the price is not even a word. There is the rationality of
!
B five: This glasses profiteering problem has been said for decades, every year will come out to fry, the products are calculated according to material, are worthless. Come to think of it, since it is a profiteering industry, and there is no limit to what access, then there will be a lot of capital into profit, if there is a market full of competition, the existence of profits in the market will not earn money? There are people? Constitute the cost structure of each industry are not the same, who do more investigation and suggestions the costs are figured out. Personally, the market is openCan profiteering exist?
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